With competition at its hottest and margins at their tightest, the need for the out-of-home food and drink market to get thoroughly under the skin of its customers, and understand the trends shaping their preferences, has never been greater.
CGA’s new Insight 2018 conference– a natural evolution of its long-established Consumer Insight & Marketing event – will spotlight new and developing market patterns, new analytics and new technologies that should already be shaping company strategy, marketing and operations.
The new conference is on Thursday, April 19, at 30 Euston Square Auditorium, London, NW1 2FB. To request a place at this exclusive invitation-only event, visit here.
“In a fast-changing, highly competitive marketplace the imperative to stay fresh, relevant and engaged is undeniable – and that’s as true for event organisers as restaurant, pub and bar operators,” said CGA’s vice president and conference chair Peter Martin,
“That’s why we are evolving too – not just looking at what’s happening in the out-of-home market now, but putting it in the context of wider food and drink trends, decoding new consumer habits and brand success factors, understanding the marketing techniques and new technologies that are molding emerging attitudes and actions in the wider world.
“We’ll be hearing from operators and brand-owners, entrepreneurs and corporates, market disruptors and challengers of the status quo.”
The conference is open to senior executives from across the out-of-home sector – strategists, marketers, insight teams and all those influencing new thinking in their businesses.
Big name speakers
Speakers already signed up include new media pioneer Jamie Bolding, whose Jungle Creations social media house delivers quality content, much around food and drink, to an audience of over 50 million followers generating over five billion video views and 20 million unique users to its sites each month, and US food and restaurant tech entrepreneur and investor Michael Atkinson, who believes technology will be the saviour of the eating-out market.
There will be much to debate and discuss, so request your place today.