Consumer Research

Consumer Research

Success comes from knowing your audience

When you understand your audience, you remove the guesswork.

CGA has all the tools you need to uncover the latest consumer tastes, attitudes and behaviours and, just as important, the reasons behind them.

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Consumer Research data that tells the full story

Our superior research data provides the fullest available picture of how consumers interact with brands, helping you benchmark your own products and better understand and capitalise on today’s and tomorrow’s out-of-home market.

MATCH Consumer Segmentation

We all know that different consumers engage with different categories in different ways, and just because we are the same age, gender or of similar affluence to someone else, doesn’t necessarily mean we are going to share the same tastes in food, drink or places to go out.​

That’s why we created the MATCH segmentation, which enables you to assess the importance of the eating and drinking out sector to the consumer – their needs, their emotional attachment, values and interests.​​

MATCH segmentation enables you to understand the profitability and importance of different consumers by understanding how they prioritise going out, what it means to them, how they learn new things about it and their propensity to trade up, or to buy mainstream brands.​

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Our BrandTrack tool provides the ultimate understanding of how consumers interact with UK brands. Not just single brands, but in terms of the groups that make up a consumer’s repertoire of brands.

Powered by a survey of 5,000 different consumers surveyed six times a year, it allows you to track changing attitudes and find out what’s motivating behaviour so you know the latest consumer trends and can act to make the most of them.

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CGA conducts a range of bespoke research in areas including:

  • Brand/category awareness and usage
  • Mystery shopping/point of sale compliance
  • Brand equity/return on equity
  • Market and opportunity sizing
  • Concept testing
  • Customer satisfaction and loyalty
  • Pricing analysis
  • Activation return on investment
  • Product trial
  • Eye tracking
  • Path to purchase

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In an industry we’re passionate about, we use our phenomenal data, unrivalled
market measurement capabilities and expert insights to give you the
competitive edge, and get you where you want to be, faster.

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