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As the On-Premise becomes more complex and competitive, drink suppliers, retailers and distributors in the US are increasingly looking for opportunities to grow in under-developed channels. As new, exploratory areas of business and growth, these need to be navigated with specific strategies in mind.
With consumer experience at the heart of all decisions, being able to understand what motivates and excites consumers in various channels is key in winning with your set of brands. Nielsen CGA’s new new Channel Strategy Report gives you the opportunity to strategically explore and expand into new channels and ultimately build you business.
Learn more about our new report and custom deep-dives below: